Unique patronage for young performers

To coincide with the launch of the “Guide du Mécénat Musical”, a French guide to musical patronage by Ariane Dollfus (published by Editions La Lettre du Musicien), Marie-Sophie Calot de Lardemelle (Head of Cultural Patronage at the Foundation) retraces Orange’s amazing adventures in musical patronage. Following evolutions, even revolutions, it is also the story of relationships between the worlds of music and business. Worlds with different cultures that nevertheless attract one other.
 

Marie Sophie Calot de Lardemelle philanthropy music Foundation orange
Marie-Sophie Calot de Lardemelle.

 

Ariane Dolfus emphasises that our Foundation, along with Société Générale and BNP Paribas, forms a trio of groups historically committed to musical patronage ... for the past 30 years!

Established during the time of the France Télécom brand, the Foundation, rebranded as Orange, became “an indispensable financer of the French vocal landscape, particularly Baroque ... before expanding to cover all classical music, opera, world music and jazz”. “A revolution made necessary by what is now an extensive offering of ancient music and our desire to get closer to new audiences,” says Marie Sophie. “Since 1987, the Foundation has identified and supported over 120 music training courses, most of which are now in the limelight on the cultural stage, for example Accentus, Talens Lyriques, the Cercle de l’harmonie and Pygmalion.”

In this more open climate, our ambition today is still to discover new talent and bring music and musics to the greatest possible number of people. How? By broadcasting operas live in cinemas for example and supporting vocal music festivals. In 2015, 60 musical projects benefited from the Foundation’s support.


“The Foundation has identified and supported over 120 music courses since 1987”


 
 
Identifying and helping these young performers to become more professional, supporting them until they reach major concert venues, this also links up with the philosophy that guides us in our two other patronage focus areas, healthcare and digital education.

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